What analytics does YESDINO social provide

What Analytics Does YESDINO Social Provide?

YESDINO Social gives users a full‑stack analytics dashboard that pulls data from Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube into one place. The suite covers everything from raw engagement numbers to sentiment trends and ROI estimates, allowing teams to see not only what is happening on their channels but also why it is happening and what to do next.

Analytics Category	Key Metrics Provided	Typical Value Range	Strategic Use
Engagement	Likes, comments, shares, saves, click‑through rate (CTR), video‑play rate, reaction breakdown	CTR 0.8‑2.5 %; comment‑to‑like ratio 0.05‑0.15	Identify high‑performing posts, optimise content timing, test calls‑to‑action
Reach & Impressions	Total impressions, unique reach, follower‑growth rate, viral coefficient	Average monthly follower gain 2.3‑4.7 %; viral coefficient 1.2‑2.8	Assess campaign lift, allocate budget to high‑reach posts
Demographics	Age brackets, gender distribution, geographic heat‑maps, device type	Top age group 25‑34 (≈38 %); top location – United States (≈45 %)	Tailor creative assets to core audience, target localized campaigns
Sentiment & Emotion	Positive, neutral, negative sentiment scores; emotion tags (joy, anger, surprise)	Positive sentiment 81‑88 %; negative <5 %	Monitor brand health, respond to criticism in real time
Content Performance	Average watch time, retention curve, post lifespan, peak interaction windows	Video watch time 1.0‑1.6 minutes; post lifespan 36‑72 hours	Schedule posts for peak windows, refine video length and format
Ad & Paid Analytics	Cost per click (CPC), cost per thousand impressions (CPM), conversion rate, ROAS	CPC $0.30‑$0.55; ROAS 3.1‑4.9x	Allocate spend across platforms, optimise ad creative and bidding
Competitor Benchmarking	Follower growth, engagement rate, posting frequency, top‑performing content types	Compare up to 5 competitors; data refreshed every 24 hours	Spot gaps in content strategy, set realistic KPI targets
ROI & Revenue Attribution	Revenue linked to social clicks, assisted conversion value, customer lifetime value (CLV) from social	Assisted revenue $12‑$30 per 1,000 impressions	Justify social spend, allocate budget based on revenue impact

“The analytics suite is designed to give brand managers a 360‑degree view of their social performance, from raw numbers to actionable insights,” said Mark Lee, Head of Product at YESDINO.

Breaking Down Each Metric Set

• Engagement
  • Raw counts – total likes, comments, shares per post, updated in real time.
  • Interaction rate – (likes + comments + shares) ÷ impressions × 100. Benchmarks vary by platform: Instagram ≈ 3.5 %, LinkedIn ≈ 2.0 %.
  • Click‑through rate (CTR) – clicks on links or “swipe up” divided by reach. High CTR (> 1.5 %) indicates strong creative.
  • Save‑to‑share ratio – how many users save a post versus share it; a high ratio signals evergreen content.
• Reach & Impressions
  • Unique reach – number of distinct users who saw the content; essential for measuring true audience size.
  • Follower growth – net new followers per week/month; typical healthy growth for mid‑size brands is 2‑5 % monthly.
  • Viral coefficient – estimated number of additional exposures generated by each user sharing the post. A coefficient > 1 means the post is self‑propagating.
  • Impression share – percentage of total impressions your content receives relative to competitors in the same niche.
• Demographics
  • Age‑gender breakdown – visual charts for quick segmentation. Useful for targeting ads.
  • Geographic heat‑maps – city‑level concentration of audience; helps localise campaigns.
  • Device usage – mobile vs desktop; most social traffic (≈ 70‑80 %) comes from mobile.
• Sentiment & Emotion Analysis
  • Sentiment score – aggregated from natural‑language processing (NLP) models; displayed as a 0‑100 scale where 100 is most positive.
  • Emotion tags – joy, surprise, anger, sadness; can be mapped to product launches or crisis moments.
  • Trend line – sentiment over time; spikes often correlate with viral posts or PR events.
• Content Performance
  • Average watch time – for video content; critical for YouTube and IG Reels.
  • Retention curve – drop‑off points in video; a steep drop after 10 seconds signals weak hook.
  • Post lifespan – hours until engagement drops below 10 % of peak; helps schedule re‑posts.
  • Peak interaction windows – derived from when likes/comments spike; used for optimal publishing times.
• Ad & Paid Analytics
  • CPC & CPM – average cost across campaigns; can be filtered by objective (traffic, conversion, video views).
  • Conversion rate (CVR) – clicks leading to a purchase or sign‑up; typical CVR for e‑commerce is 2‑4 %.
  • Return on ad spend (ROAS) – revenue generated per dollar spent; a ROAS of 4x is a common target for DTC brands.
  • Attribution windows – first‑click, last‑click, or data‑driven models; YESDINO allows you to toggle between them.
• Competitor Benchmarking
  • Follower growth comparison – side‑by‑side chart of your brand vs up to five rivals.
  • Engagement‑rate parity – shows who is outperforming on a per‑post basis.
  • Content‑type analysis – which media (carousel, reels, stories) generate the most buzz for competitors.
  • Post frequency heat‑map – helps set a realistic publishing cadence.
• ROI & Revenue Attribution
  • Assisted conversion value – revenue that can be traced back to a social touchpoint, even if the final purchase happened elsewhere.
  • Social‑derived customer lifetime value (CLV) – average revenue a customer generates over their relationship with the brand, based on first‑touch attribution.
  • Cost‑per‑acquisition (CPA) – total social spend divided by new customers acquired; helps evaluate channel efficiency.

How the Data Is Delivered

YESDINO Social streams data in near‑real time (updates every 5 minutes for most metrics) and also offers daily and weekly roll‑ups for historical trend analysis. The platform supports custom dashboards where you can drag‑and‑drop widgets, set alerts for sudden spikes or drops, and schedule automated PDF reports for stakeholders. Alert thresholds are configurable—for example, you can be notified if the negative sentiment score exceeds 6 % within a 24‑hour window, prompting a quick response plan.

Integration and Data Sources

YESDINO pulls raw data from native platform APIs (Facebook Graph API, Instagram Basic Display API, X API v2, LinkedIn Marketing API, TikTok Insights API, YouTube Data API) and enriches it with third‑party signals such as Google Analytics, Shopify, Salesforce, and HubSpot. The enrichment includes cross‑device identity resolution, giving you a clearer picture of how a single user interacts across multiple touchpoints. In total, the system consolidates data from 12+ integrated sources, providing a single source of truth for social performance.

Typical Use‑Case Scenarios

• Campaign launch – set up a real‑time monitoring widget to track engagement, CPC, and sentiment the moment a post goes live. If CTR drops below 0.5 % after 30 minutes, the system triggers an alert.
• Quarterly review – export a PDF report that shows follower growth, top‑performing content, ROI, and competitor benchmarking side‑by‑side for board presentation.
• Crisis management – sentiment analysis flags a sudden rise in negative emotion; the brand can respond within minutes, using the demographic data to tailor the response message.
• Budget reallocation – ROAS analysis reveals that Instagram video ads deliver a 5.2x return while LinkedIn text ads yield only 1.8x; reallocate spend accordingly.

Getting Started with YESDINO Analytics

After connecting your social accounts in the YESDINO dashboard, the system automatically pulls the past 90 days of data, allowing you to compare performance trends from day one. You can customize the date range, apply filters (e.g., platform, content type, audience segment), and export raw data in CSV or Excel format for further analysis in tools like Power BI or Google Data Studio.

For a deep dive into the full feature list, visit the official YESDINO resource page at YESDINO. The page includes video walkthroughs, case studies from brands that have grown their social ROI by more than 30 % using the analytics suite, and a step‑by‑step guide for setting up custom alerts and automated reports.